"Longtail keywords become more important" Long tail keywords don't even work because if a keyword is long enough on the tail, it doesn't get a high enough qual

"Longtail keywords become more important" Long tail keywords don't even work because if a keyword is long enough on the tail, it doesn't get a high enough quality score and you either never display your ad ("disabled due to low quality") or you have to pay out the nose to display it. Either way, it doesn't work.