I should also emphasize that this alleviates the "password proliferation" problem. The customer logs into her Loom folder using a passphrase she already knows.

I should also emphasize that this alleviates the "password proliferation" problem. The customer logs into her Loom folder using a passphrase she already knows. She creates a new Loom location there, nicknaming it "valuable-information.com" to remind her what it's for. Then when she signs up at valuable-information.com, she simply pastes the location into the sign-up form and presses Go. As long as her browser cookie lives, she never thinks about it again. If her cookie ever disappears, she just logs into her Loom folder, copies the location, and pastes it into the log-in form at valuable-information.com.