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It's surprising google hasn't reduced the number organic listings from 10 to 7 or even lower on page 1. For alot of queries ad's are really better results. Goo
by sumoboy 11y ago
It's surprising google hasn't reduced the number organic listings from 10 to 7 or even lower on page 1. For alot of queries ad's are really better results. Google definitely has plans for all that new white space real estate.
- Mattzy 11y agoFor sure, it's pretty obvious. The other consideration here is that last year Google announced that mobile queries had surpassed desktop, so the overall impact to advertisers is actually going to be smaller than they think. Limiting the number of traditional paid search ads is the only way Google can continue to maintain a balance between SEO & paid search while enabling them to test new products/paid ad formats. Think integrated voice results, video results, etc. Google can only maintain its market position as a business if they continue to deliver the best search experience. And to do this, they need to continually improve their search product.
- dragonwriter 11y ago> For alot of queries ad's are really better results. I have yet to see any queries where the ads are better results than the organic results; I occasionally see queries where the ads duplicate some of the the best organic results, which are already at the top of the organic results.