I intentionally avoid clicking on the first link when it's an ad, I don't care if it's relevant or not. Yes, it's very scummy. I also use DDG as my primary and

I intentionally avoid clicking on the first link when it's an ad, I don't care if it's relevant or not. Yes, it's very scummy. I also use DDG as my primary and only resort to Google when absolutely necessary - and even then Google usually fails me too.