A favorite quote: "Especially in Silicon Valley, where it's easy for entrepreneurs to isolate themselves in circles with like-minded techies and fellow entrepr

A favorite quote: "Especially in Silicon Valley, where it's easy for entrepreneurs to isolate themselves in circles with like-minded techies and fellow entrepreneurs, I feel that a huge amount of startup CEOs and designers... make product decisions that appeal to their own interaction behaviour with such applications or what they think their friends will find cool. "Building for geeks makes for great customer immersion if you're building something like (the wonderfully useful) GitHub, but that same process doesn't work so hot if you're building a site for middle-aged moms." via http://www.readwriteweb.com/start/2009/09/design-for-startups-the-aesthe.php http://www.readwriteweb.com/start/2009/09/design-for-startup...