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This article was posted yesterday, heres my predictions: Extremely interested and slightly wary as to how this will affect ppc. My informed predictions: - CPC

by soared 11y ago

This article was posted yesterday, heres my predictions: Extremely interested and slightly wary as to how this will affect ppc. My informed predictions: - CPC increases across the board - CTR increases across the board - AdWords loses smaller ad buyers who simply can't compete for a top 3 spot - More stringent requirements about ad content - Awareness ads (not directly leading to a purchase or conversion) will be unable to compete on cpc - Longtail keywords become more important, overall number of keywords brands are targeting will increase Ultimately I think this helps big brands who can afford top spots. They can afford higher cpcs, and better keyword bid strategies. Google's revenue will increase, but the number of ad purchasers will decrease. Ad quality (if there is such a thing) will become "better" by aligning more with users search intentions (Read: ads looking more and more like organic results). I work at a digital agency, so these are only 90% bullshit predictions.

mahranch 11y ago
And what about user experience? It's times like these where I do not feel guilty about using an adblock, despite being a publisher myself, and hosting google ads on my website. Is it hypocritical? Probably. But I would think the issue isn't completely black and white. Also, as a publisher who provides educational content (I'm not mentioning my website's name, but it's very, very similar to mentalfloss.com or the TIL reddit subreddit [even though my website has been around longer than both]), increasing the top ads is going to hurt my traffic. It's a bit of a selfish reason but at least I know the people who are searching for those terms are looking for exactly what's on my website. In many cases, my site is the only one with that information.
- soared 11y ago
  I'm in a similar spot and totally agree. Despite buying tons of ads and having adsense on my sites, I use adblock and other ad/script blocking extensions. It may be hypocritical, but I have a huge huge counterpoint that I've been thinking about writing a big blog post on: AdBlockers help Google. Here is the thought.. If you use an adblocker, you wouldn't be clicking ads anyway. So you are helping advertisers by making their targeting better targeted. We don't even load ads, so they are served to people more likely to click on them. This logic doesn't really work for cpc, but it does for cpm. Also haven't fully thought it through.
devopsproject 11y ago
Here are my predictions: - More users will install adblockers
rsync 11y ago
"Longtail keywords become more important" Long tail keywords don't even work because if a keyword is long enough on the tail, it doesn't get a high enough quality score and you either never display your ad ("disabled due to low quality") or you have to pay out the nose to display it. Either way, it doesn't work.

by soared 11y ago

mahranch 11y ago

And what about user experience? It's times like these where I do not feel guilty about using an adblock, despite being a publisher myself, and hosting google ads on my website. Is it hypocritical? Probably. But I would think the issue isn't completely black and white. Also, as a publisher who provides educational content (I'm not mentioning my website's name, but it's very, very similar to mentalfloss.com or the TIL reddit subreddit [even though my website has been around longer than both]), increasing the top ads is going to hurt my traffic. It's a bit of a selfish reason but at least I know the people who are searching for those terms are looking for exactly what's on my website. In many cases, my site is the only one with that information.

soared 11y ago
I'm in a similar spot and totally agree. Despite buying tons of ads and having adsense on my sites, I use adblock and other ad/script blocking extensions. It may be hypocritical, but I have a huge huge counterpoint that I've been thinking about writing a big blog post on: AdBlockers help Google. Here is the thought.. If you use an adblocker, you wouldn't be clicking ads anyway. So you are helping advertisers by making their targeting better targeted. We don't even load ads, so they are served to people more likely to click on them. This logic doesn't really work for cpc, but it does for cpm. Also haven't fully thought it through.

devopsproject 11y ago

Here are my predictions: - More users will install adblockers

rsync 11y ago

"Longtail keywords become more important" Long tail keywords don't even work because if a keyword is long enough on the tail, it doesn't get a high enough quality score and you either never display your ad ("disabled due to low quality") or you have to pay out the nose to display it. Either way, it doesn't work.