4 ms·

I'll start using Google adwords when they let me pay only for clicks that result in a conversion. They have the technology, put it to use. I'll come write it

by fnid2 17y ago

I'll start using Google adwords when they let me pay only for clicks that result in a conversion. They have the technology, put it to use. I'll come write it myself and then pay for the adwords, but I won't pay for adwords until they enable pay for performance for adwords.

hermitcrab 17y ago
They do (of sorts), see: http://successfulsoftware.net/2009/07/07/a-test-of-cost-per-action-cpa-vs-cost-per-click-cpc-in-google-adwords/ http://successfulsoftware.net/2009/07/07/a-test-of-cost-per-...
netcan 17y ago
They actually did start to role out this kind of thing. At first it was invite only, then available in certain circumstances (place, budget, etc.). I don't think it was very successful. They pulled some of the campaign types associated with these things. It was a sort of automated system for specifying what you would like to pay per conversion and Google guaranteeing that you won't be charged any more for it.. I thin Given your conversion rate performance, it could give you some ppc bid for the system to work with. Then it could "optimise" your system to get you as many conversions as possible at the price you specified. I think the problem was that they had to offer it to customers who were fairly sophisticated already. In the back-end it was really just converting it all back to pay per click anyway (I think). These advertisers were in control of their costs per conversion anyway. All the system really did was (potentially) save them time. But, you lose some flexibility which I think made it not worth much. I found that it performed less well then I could do myself. Now they offer automated bid management, which really does something fairly similar, it automates your campaign for conversions. What they cannot do under their system is offer you X conversions @ Y cost.
Poiesis 17y ago
You might find this writeup interesting, then: http://www.kalzumeus.com/2007/11/10/conversion-optimizer-adwords-done-right/ http://www.kalzumeus.com/2007/11/10/conversion-optimizer-adw... (I really need to stop reading so much and start producing...)

by fnid2 17y ago

hermitcrab 17y ago

They do (of sorts), see: http://successfulsoftware.net/2009/07/07/a-test-of-cost-per-action-cpa-vs-cost-per-click-cpc-in-google-adwords/ http://successfulsoftware.net/2009/07/07/a-test-of-cost-per-...

netcan 17y ago

They actually did start to role out this kind of thing. At first it was invite only, then available in certain circumstances (place, budget, etc.). I don't think it was very successful. They pulled some of the campaign types associated with these things. It was a sort of automated system for specifying what you would like to pay per conversion and Google guaranteeing that you won't be charged any more for it.. I thin Given your conversion rate performance, it could give you some ppc bid for the system to work with. Then it could "optimise" your system to get you as many conversions as possible at the price you specified. I think the problem was that they had to offer it to customers who were fairly sophisticated already. In the back-end it was really just converting it all back to pay per click anyway (I think). These advertisers were in control of their costs per conversion anyway. All the system really did was (potentially) save them time. But, you lose some flexibility which I think made it not worth much. I found that it performed less well then I could do myself. Now they offer automated bid management, which really does something fairly similar, it automates your campaign for conversions. What they cannot do under their system is offer you X conversions @ Y cost.

Poiesis 17y ago

You might find this writeup interesting, then: http://www.kalzumeus.com/2007/11/10/conversion-optimizer-adwords-done-right/ http://www.kalzumeus.com/2007/11/10/conversion-optimizer-adw... (I really need to stop reading so much and start producing...)