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In my experience, Bing Ads are far more profitable than AdWords anyway. I don't know if it's an audience thing or if businesses ignore Bing altogether or underf
by ssharp 11y ago
In my experience, Bing Ads are far more profitable than AdWords anyway. I don't know if it's an audience thing or if businesses ignore Bing altogether or underfund/manage it.
- shostack 11y agoDepends on the audience as they have different demographics. Bing also has substantially lower volume, so can be a headache to manage separately without a bid management platform. That said, Bing has a consistent history of mirroring AdWords changes, so this will likely occur on Bing as well. The key though is diversification because while they might do this as well, their ROAS might still be higher in the long run.
- hayksaakian 11y agoI thought bing already showed more ads on a serp than google
- shostack 11y agoIt varies. I just did a search for "car insurance" on Bing and it was all ads above the fold (aside from the "Related Searches" block in the upper right). My point was more in following suit with the removal of the right siderail ads. But they both have awful experiences with the above-the-fold first page results now if I'm approaching it from a "consumer wanting a non-compensated search result" standpoint. They both now have interstitials on the SERP for all intents and purposes.
- zippergz 11y agoI've found this also, though it does vary drastically depending on the specific details.