It by definition is a slippery concept, since the whole concept of "bait" requires an element of deception. Two quick rules of thumb will take you a long way t

It by definition is a slippery concept, since the whole concept of "bait" requires an element of deception. Two quick rules of thumb will take you a long way though. 1) Titles where the reader is referred to in the second person, meaning they have the word "You" in them. 2) Titles that use imprecise emotional/colloquial phrases and speculation instead of the factual crux of the article. Doubly so when the title describes the feeling or consequence that the unstated subject will theoretically inspire.