Inevitable I guess because of mobile. I don't imagine it will be popular with their smaller advertisers though. The main block tends to be dominated by the br

Inevitable I guess because of mobile. I don't imagine it will be popular with their smaller advertisers though. The main block tends to be dominated by the brands and the cost to get into the main block is too expensive for a smaller advertiser. Aiming for the top of the side bar ads can do pretty well getting business for a reasonable price. Add in the number of knowledge graph results that now come from some horrifically spammy sites and G is looking a very unfriendly place for a tiny business to start up with.