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They don't know the difference between both because everything has been done to make no difference between them. Before they where pink, then they were white-is

They don't know the difference between both because everything has been done to make no difference between them. Before they where pink, then they were white-ish, now they are completely white (like the results), now side ads are moved and pushed to the list of results along with the rest, which makes it even harder for average users to see a difference. But yeah, I'm sure making ads look like results brings more clicks. The downside of that is Google basically becomes more and more unusable for queries directly generating money (like "buy <something>").

newjersey 11y ago
> Paid results are search results. I think grand parent has a point. If someone wins the top spot for a certain keyword like "PayPal" it is probably because it is good enough to win it. Of course, there is probably more work needed there but if the add doesn't perform then no matter how much I bid the ad won't show up to people, at least not to many people. some examples https://imgur.com/a/gY86r https://imgur.com/a/gY86r Google needs to do more to prevent malicious vendors but at least things like this http://i.imgur.com/PTDcMsn.png http://i.imgur.com/PTDcMsn.png are in the right direction.