If the title asks a question that can be answered in the title, then it is probably a clickbait title. It is generally accompanied by a title with the pronoun

If the title asks a question that can be answered in the title, then it is probably a clickbait title. It is generally accompanied by a title with the pronoun "you" (e.g. "you wouldn't guess") or exclamation of surprise at the contents of the article. Here we see a fine example: "The one word journalists should add to Twitter searches that you probably haven’t considered". We have a one word answer "Me" and 'you' in the phrase 'you probably have considered'. The poster did a nice change to get the question answered before you need to read the article.