I can see at least these reasons why someone would search that phrase: * They want to buy business cards * They want more information on what business cards a

I can see at least these reasons why someone would search that phrase: * They want to buy business cards * They want more information on what business cards are. * They want an image of a business card to use as a reference Arguably the results for business cards are actually quite relevant, since someone searching for them probably wants to buy them. Maybe Wikipedia could be up there to satisfy #2. Plus, the organic search results are essentially ads. Is the search quality actually improved by you seeing Vistaprint's organic search ad instead of their Adwords ad?