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The thing that's interesting is that quite frequently the site or page I am searching for shows up as an ad as well as an organic result. While I've trained my
by nevir 11y ago
The thing that's interesting is that quite frequently the site or page I am searching for shows up as an ad as well as an organic result.
While I've trained myself to ignore ad results, I find myself feeling guilty when in this situation. Should I click the ad? Does it support the site, or hinder it?
- soared 11y agoThere is little net effect. Its discussed in detail above, but the brand pays very little when you search for "nike" and click on the top ad that is "nike.com" Google knows you were going there anyway, and their metrics support it, so cpc is low for Nike but would be insanely high for Adidas.