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At the end of the day we look at it from the perspective of how we've come to be the startup that does things a little differently. Our headquarters is in a tow
by AdamSC1 11y ago
At the end of the day we look at it from the perspective of how we've come to be the startup that does things a little differently. Our headquarters is in a town of 5000 people in PA, we refuse to track our users even if it were more profitable, and we like our long quirky name. And, when you do use DuckDuckGo in a sentence people notice and it sticks with them because it is different.
We've grown 100% year over year, but at the end of the day our main focus is building a great product people love, that truly puts privacy first. Threads like this mean we're doing it right - we just want people to love being part of the flock!
- davnicwil 11y ago> when you do use DuckDuckGo in a sentence people notice and it sticks with them because it is different This is a good point, but I guess if a lot fewer people use it in a sentence to begin with than otherwise might, it won't provide much of an advantage in practice. > our main focus is building a great product people love This entirely sums up the point - DDG does things differently and that's great - going against the established grain with your product makes it what it is. But why go against the grain with your branding too? Aren't you just adding an orthogonal concern to deal with, that has nothing to do with what makes your product great?