This is something we've thought about too, but nowhere near as ballsy as what you're going for. Our aim was to start really really small, so it was always achie

This is something we've thought about too, but nowhere near as ballsy as what you're going for. Our aim was to start really really small, so it was always achievable. 1% of profits to charity, always. We feel like that should never ever be a problem, and so we can start there. Hopefully we'll be able to increase that over time. Big respect for the ballsy approach though, look forward to follow up posts in the future as to how it goes!