Though I was working in marketing research/intelligence on both agency and in-house sides, I had the similar thoughts. However, it's rather the side-effect caus

Though I was working in marketing research/intelligence on both agency and in-house sides, I had the similar thoughts. However, it's rather the side-effect caused by fields everyone in. When we are in business, which means a field targets at money and whatever exchange in a timeframe, only the exchange matters. That's the most important field. All other things compromise to it to some degree. The contribution factors from other fields are necessary, but have to be balanced. I believe it's easier to understand what I said from another angle, think about it outside the field we are in. It took me years to get that. Just my 2 cents.