3 ms·
Generics could still be made on the old formula, that's not the issue. The issue is that generics have thinner margins due to unrestrained competition, not suf
by DenisM 11y ago
Generics could still be made on the old formula, that's not the issue.
The issue is that generics have thinner margins due to unrestrained competition, not sufficient for a substantial marketing campaign against a well-funded adversary. Especially if said adversary has fear-mongering on their side.
There are other situations where too much competition drives margins so thin as to make all participants starve, most notable being the Apple's App Store.
- venomsnake 11y agoOr android handset business.
- refurb 11y agonot sufficient for a substantial marketing campaign against a well-funded adversary Most states have mandatory generic substitution. That is, if you bring a Rx in for Lipitor, the pharmacy is required to fill it with the generic version. You don't need much marketing for that.
- DenisM 11y agoGood point! The result should be that doctors will prescribe the "safest" drug, for which there are no generics yet due to the renewed patents. Perhaps that's even more important than the marketing thing.