RCS is the legacy telcos ongoing attempt to try to somehow get into the messaging game that all of the Internet-based communications app are doing (WhatsApp, FB

RCS is the legacy telcos ongoing attempt to try to somehow get into the messaging game that all of the Internet-based communications app are doing (WhatsApp, FB Messenger, Line, Kik, Skype, iMessage, etc.). Basically, they'd like all their SMS revenue back! Dean Bubley had a great analysis - "Google + GSMA announcement on RCS is no gamechanger" : http://disruptivewireless.blogspot.co.uk/2016/02/google-gsma-announcement-on-rcs-is-no.html http://disruptivewireless.blogspot.co.uk/2016/02/google-gsma...