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Do we know for sure it's working: does that information lead to more sales ?
by johnchristopher 11y ago
Do we know for sure it's working: does that information lead to more sales ?
- datagram 11y agoIt's generally understood that it's quite effective to advertise to prior customers compared to say, targeting a geographic area. Apparently it's about as effective as search ads: http://venturebeat.com/2014/12/16/90-of-marketers-say-retargeting-now-as-good-as-search-ads-email-marketing/ http://venturebeat.com/2014/12/16/90-of-marketers-say-retarg...