At the center of it all, everybody's scuffling to be the all-seeing eye of the internet. Google/Apple/Facebook/ad networks/etc all want to know everything, to

At the center of it all, everybody's scuffling to be the all-seeing eye of the internet. Google/Apple/Facebook/ad networks/etc all want to know everything, to be able to sell & exploit that information. They don't want that precious IP to be diluted and lose value, so they must defend their freedom and autonomy to do what they'd call "evil" if others did it.