Display ads have a bunch of issues; bots, accidental clicks, and now ad blocking. I've worked for a large DSP and saw this first hand, even on closed platforms

Display ads have a bunch of issues; bots, accidental clicks, and now ad blocking. I've worked for a large DSP and saw this first hand, even on closed platforms like Facebook there were bots. Change is coming, I think that content marketing will be a better option for brands to get their message out, esp on social media platforms (not via display ads).