> 1) Too geeky language - rather tell a story Company XYZ solved a problem by... Do you mean the "Tech" site or the rest of the site? I linked directly to the

> 1) Too geeky language - rather tell a story Company XYZ solved a problem by... Do you mean the "Tech" site or the rest of the site? I linked directly to the Tech page which is intended for geeks because I figured that HN readers would want to read that first. I'm not using it as a landing page for any other purpose. Or do I need to make the other sections less geeky too? > 5) Put all technical details in white papers - the IT guys will try and rip them apart. Do you mean more technical detail than I have, or to move my Tech section into white papers? I intended to put all the technical information in multiple HTML hyperlinked pages rather than as PDF downloads. Is this what you mean - would PDF downloads be better? I'll work on the rest - thanks! > Who are most likely to be your Customers? I'm aiming at small businesses with little or no in-house technical knowledge. However, I'm thinking about splitting marketing between them and technical people who can advise them.