This distinction is generally made when economists think about advertising too -- for example: http://economics.virginia.edu/sites/economics.virginia.edu/files/

This distinction is generally made when economists think about advertising too -- for example: http://economics.virginia.edu/sites/economics.virginia.edu/files/Information%20content%20of%20advertising.pdf http://economics.virginia.edu/sites/economics.virginia.edu/f... Though I've never heard "advertising" and "marketing" used to describe information content vs. persuasion, it would be a great shorthand.