Because with IoT companies move consumers from owning the devices they buy to renting them. The company retains control of how the device is used, what content

Because with IoT companies move consumers from owning the devices they buy to renting them. The company retains control of how the device is used, what content it displays, even if the device works or not. You make the consumers buying the device wholy dependent on being in the good graces of the company for their expensive device to not become a brick.