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It sounds like a good product, but I do not believe you have addressed the marketing aspects of it adequately: 1) Too geeky language - rather tell a story Com

by yannis 17y ago

It sounds like a good product, but I do not believe you have addressed the marketing aspects of it adequately: 1) Too geeky language - rather tell a story Company XYZ solved a problem by... 2) Design needs work 3) Call for action on landing page missing 4) Let the Customer touch the product (Tour/demo/video) 5) Put all technical details in white papers - the IT guys will try and rip them apart. Who are most likely to be your Customers?

cabalamat 17y ago
> 1) Too geeky language - rather tell a story Company XYZ solved a problem by... The page given is the technical detail. The front page of the site http://www.synctus.com/ http://www.synctus.com/ is less geeky.
rlpb 17y ago
> 1) Too geeky language - rather tell a story Company XYZ solved a problem by... Do you mean the "Tech" site or the rest of the site? I linked directly to the Tech page which is intended for geeks because I figured that HN readers would want to read that first. I'm not using it as a landing page for any other purpose. Or do I need to make the other sections less geeky too? > 5) Put all technical details in white papers - the IT guys will try and rip them apart. Do you mean more technical detail than I have, or to move my Tech section into white papers? I intended to put all the technical information in multiple HTML hyperlinked pages rather than as PDF downloads. Is this what you mean - would PDF downloads be better? I'll work on the rest - thanks! > Who are most likely to be your Customers? I'm aiming at small businesses with little or no in-house technical knowledge. However, I'm thinking about splitting marketing between them and technical people who can advise them.
- cabalamat 17y ago
  > I intended to put all the technical information in multiple HTML hyperlinked pages rather than as PDF downloads. Is this what you mean - would PDF downloads be better? I personally prefer HTML to PDF. YMMV.
- yannis 17y ago
  Sorry, I missed the front page! Yes I mean more technical details, people purchasing complex technology like lots of information. PDF will work better. (you can have both HTML + PDF) I thought you targeting small businesses use real examples. What would be the benefit for example to a small Architectural firm working in three Cities. Why is it better than just storing documents up in the Cloud and using ftp etc... Use a story it is the number one rule of copyrighting. Better use a professional copyrighter.

by yannis 17y ago

cabalamat 17y ago

> 1) Too geeky language - rather tell a story Company XYZ solved a problem by... The page given is the technical detail. The front page of the site http://www.synctus.com/ http://www.synctus.com/ is less geeky.

rlpb 17y ago

> 1) Too geeky language - rather tell a story Company XYZ solved a problem by... Do you mean the "Tech" site or the rest of the site? I linked directly to the Tech page which is intended for geeks because I figured that HN readers would want to read that first. I'm not using it as a landing page for any other purpose. Or do I need to make the other sections less geeky too? > 5) Put all technical details in white papers - the IT guys will try and rip them apart. Do you mean more technical detail than I have, or to move my Tech section into white papers? I intended to put all the technical information in multiple HTML hyperlinked pages rather than as PDF downloads. Is this what you mean - would PDF downloads be better? I'll work on the rest - thanks! > Who are most likely to be your Customers? I'm aiming at small businesses with little or no in-house technical knowledge. However, I'm thinking about splitting marketing between them and technical people who can advise them.

cabalamat 17y ago
> I intended to put all the technical information in multiple HTML hyperlinked pages rather than as PDF downloads. Is this what you mean - would PDF downloads be better? I personally prefer HTML to PDF. YMMV.
yannis 17y ago
Sorry, I missed the front page! Yes I mean more technical details, people purchasing complex technology like lots of information. PDF will work better. (you can have both HTML + PDF) I thought you targeting small businesses use real examples. What would be the benefit for example to a small Architectural firm working in three Cities. Why is it better than just storing documents up in the Cloud and using ftp etc... Use a story it is the number one rule of copyrighting. Better use a professional copyrighter.