I'll be super interested to see where this goes. Every company capable of it that I know of is headed toward native advertising. Ads as part of their content.

I'll be super interested to see where this goes. Every company capable of it that I know of is headed toward native advertising. Ads as part of their content. That might end up being an outcome the ad-blockers are ok with (i.e. it should at least force more integrated and possibly well-behaving ads)