Agreed. Ad-blocking is a whole level above previous methods of skipping ads -- fast-forwarding during commercials, say -- because once you're blocking, it requi

Agreed. Ad-blocking is a whole level above previous methods of skipping ads -- fast-forwarding during commercials, say -- because once you're blocking, it requires no effort to keep blocking and it does require effort to stop. People who block are advertising eyeballs that are pretty much gone permanently. Overcoming that inertia is a challenge I frankly wouldn't want to have on my plate.