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That's true for click campaigns but what about view campaigns? Couldn't Samsung, now releasing their new phone, buy a website's entire ad space for a month or
by ino 11y ago
That's true for click campaigns but what about view campaigns?
Couldn't Samsung, now releasing their new phone, buy a website's entire ad space for a month or two, let's say techcrunch, and tell them to serve their new phone's ad themselves?
Samsung is in for the eyeballs just like when they buy those huge outdoor ads, but even better, no intermediaries.
The publisher would even optimize the HTML5 ads for loading and rendering speed, and have a selection of them so they could rotate them. I believe it could work well for physical items.
- nitwit005 11y agoYou're underestimating the general underhandedness of people. If I can sell all my website's ads once, why not try to sell them twice? Double my income. If Samsung's marketing people are in Korea, I'll show all Asian IP addresses their ad, and then show some other ad (or ads) to the rest of the world. Of course, Samsung may notice the low volume, so a better scheme is to also load their ad elsewhere, but placed on the page so it's not visible. If you look at the Javascript that gets served with the ads, there is generally a hunk of logic that tries to confirm the ad is genuinely visible, to try to deal with that last bit.