Things started to go downhill, and they consider themselves too big to die, too important for the current infrastructure. Any business will have this inertia -

Things started to go downhill, and they consider themselves too big to die, too important for the current infrastructure. Any business will have this inertia - gripping their shaky hands on the past, and showing the fangs at the present and the grim future - it's like the will to survive of animals.