There would be nothing unfair about choosing to acknowledge and restrict your product to the actual market size for it - the paying audience of 5%. Currently, i

There would be nothing unfair about choosing to acknowledge and restrict your product to the actual market size for it - the paying audience of 5%. Currently, it seems the company acknowledges its current market demand is small and is using ad revenue from the non-paying 95% to supplement income. A lot of online product falls under entertainment/content and most users will not pay for non-essential services; they'd simply find alternatives. Even those willing to pay something want to pay one fee at most and with so many content sources, competition to be the chosen paid source is exceedingly stiff.