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Is $15/month a real number? That sounds high to me for what you would get from advertising. For instance, if you have a CPM of $15/thousand-ad-views, then to g

Is $15/month a real number? That sounds high to me for what you would get from advertising. For instance, if you have a CPM of $15/thousand-ad-views, then to get $15/month, your users would have to view 1000 ads a month, or 30 per day. Is that right? [EDIT] Alternatively, assuming a CPC of $0.05/click (which I gather is pretty typical, though this varies a lot), each of your users would have to click on 300 ads a month.

adblawk 11y ago
The example $15/month figure is what we would need in the example to reach revenue parity if 5% of the users paid for the service and 95% did not use the service any more (no advertising revenue). A more accurate figure of each users monthly value would be $1 per user.