Steve rotated his "costumes". I handled some of NeXT's strategic technical accounts and also worked on some special projects in Engineering. The bowtie and tur

Steve rotated his "costumes". I handled some of NeXT's strategic technical accounts and also worked on some special projects in Engineering. The bowtie and turtleneck were unusual at the time, since he seemed to favor the Pumas and beat-up Levis when he was being seen by the public. I think he felt that the bowtie and turtleneck had run their course. Something that people don't appreciate is that Steve was a marketing person - and he described himself in that way. He carefully crafted his image and carefully selected his words. His success was not based on his personality in the way that so many people seem to think. There are lots of short-tempered and demanding people who are complete failures. I wish that the business community could understand that - they seem fixated on the superficial.