Yeah, there's a huge problem with discovery and new apps, though, which kardashian has a huge leg up on. Other challenges are that people tend to spend 80% of

Yeah, there's a huge problem with discovery and new apps, though, which kardashian has a huge leg up on. Other challenges are that people tend to spend 80% of their time on 3 apps, and that people are likely experimenting with new apps much less than they were a few years ago, as they've already got their goto apps at this point.