I don't think Apple plays much of a countering game — iPhones are (probably) announced late in the year as they're some of the hottest holiday items globally.

I don't think Apple plays much of a countering game — iPhones are (probably) announced late in the year as they're some of the hottest holiday items globally. I wonder if competitors would get drowned out if they announced around the same time. (Not trolling, genuinely wondering, as iPhones create a lot of buzz.)