A corporation is under a lot more societal pressure than individuals in regards to following norms and ethics. Most corporations (including Google) only exists

A corporation is under a lot more societal pressure than individuals in regards to following norms and ethics. Most corporations (including Google) only exists because people choose to do business with them and they are happy with their product and price. Google does plenty of charitable ventures that don't add any value for this reason and it makes sense. A corporations bottom line is hurt when people have negative views of their company, product or practices. Individuals don't really have this amount of pressure. An individual can be immoral but legal and likely not lose their income. If people have a negative view of a corporation and choose not to purchase their product or use their service, the corporation suffers and therefore has an incentive to behave ethically. The reason that Google and other companies can get away with these practices is that most people don't care enough to not use their product. They still find their value proposition attractive. The gains from the unethical behavior is less than the lost revenue from those that do care. Personally, I am not concerned about their minimizing taxes as I believe that the government isn't a great steward of the taxes they collect and the extra revenue brought it would not have a positive effect.