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Do you believe there is space (as in: market space) for user controlled advertising? : Publisher gets a cut, for providing a place for the ad, having made the

by BenoitP 11y ago

Do you believe there is space (as in: market space) for user controlled advertising? : Publisher gets a cut, for providing a place for the ad, having made the consumer come to it, and also for providing information on the consumer's interests. This is the current situation. But the consumer would get a cut too. For renting his pixels, his CPU, his internet connection, his eyes, his brain. He would get to veto types of ads he dislikes. He would get to say he only wants 30% of ads to be displayed (and let the crowd define these 30%). He could partitipate in surveys, share his buyings lists, share events of his life (ex moving to a new city), in exchange for better revenue, or deals. This (tiny) revenue really could help bootstrap microtransaction. On top of that, if the NYT can benefit from the microtransactions, the NYT will talk of such a program. Adoption could be boosted by all the news outlets. Would participate as a consumer? Do you think publisher, advertisers, announcers would participate too?

mschuster91 11y ago
Not really. The concept is definitely interesting, but it will fail with the consumer masses. What is really needed is a concept for micro-transactions - transactions that may even go down to fractions of a cent! If you're a newspaper and you're trying to sell an article (e.g.) for 20 cents, it's not possible unless you use Bitcoin, and even then it's a hassle. Adblock Plus might actually be in the position to introduce a platform for this - in contrast to Flattr, they have a huge userbase, a massive number of clients for their opt-out scheme... I'd gladly put, say, 10-20€ a month on my Adblock account, and enjoy a web free of paywalls, advertising, malvertising, video eating off my mobile data...
- rayalez 11y ago
  I've just recently wrote a post on the subject: https://medium.com/@rayalez/somebody-should-create-a-youtube-red-style-micropayments-startup-6f1685fa19e4 https://medium.com/@rayalez/somebody-should-create-a-youtube... tl;dr - I think that youtube red model would work really well for this.
- the-dude 11y ago
  Blendle does this. Blendle.com
hammock 11y ago
>Do you believe there is space (as in: market space) for user controlled advertising? Aka permission-based marketing. Most common examples being email and SMS subscriptions. Most studies of marketers actually conclude that email marketing is their most effective tactic. Don't overthink it.
- BenoitP 11y ago
  That could be a quite convincing argument to present to advertisers. Honestly grabbed attention would transform better.
  - jcrawfordor 11y ago
    I feel like there's a fine line there that a lot of providers don't get. I am the type of person who reads every single email in my inbox, and I also don't mind subscribing for updates on things.... when those make sense. A service that honestly emails me from time to time when they release new versions or add new features is valuable to me and will keep getting its emails delivered to my inbox, and probably see a high clickthrough rate. A service that, like most, feels the need to email me at least weekly with pointless articles? No.
mirimir 11y ago
I don't want to be distracted by ads. And I don't want to be tracked. I would be happy to pay forgone ad income, at the going rate, which I understand to be on the order of $0.001 to $0.01 per view. But I would want that to be largely automatic, with just a quote and opportunity to accept.
lotsoflumens 11y ago
Yes, I think that this will be the only acceptable model, ultimately. Advertisers will pay users directly - through some kind of micro-payment process. Users will choose which sites they use to view the ads and obtain their revenue through. Websites will compete for users by providing services or content, that users may decide to pay for from the revenue they receive from advertisers. The advertising abuses and the tracking will stop when users reward only the advertisers and websites that behave ethically. The above is a simplification of course, there's a long way to go before it happens, but I think the advertising world will grudgingly accept it eventually.

by BenoitP 11y ago

mschuster91 11y ago

Not really. The concept is definitely interesting, but it will fail with the consumer masses. What is really needed is a concept for micro-transactions - transactions that may even go down to fractions of a cent! If you're a newspaper and you're trying to sell an article (e.g.) for 20 cents, it's not possible unless you use Bitcoin, and even then it's a hassle. Adblock Plus might actually be in the position to introduce a platform for this - in contrast to Flattr, they have a huge userbase, a massive number of clients for their opt-out scheme... I'd gladly put, say, 10-20€ a month on my Adblock account, and enjoy a web free of paywalls, advertising, malvertising, video eating off my mobile data...

rayalez 11y ago
I've just recently wrote a post on the subject: https://medium.com/@rayalez/somebody-should-create-a-youtube-red-style-micropayments-startup-6f1685fa19e4 https://medium.com/@rayalez/somebody-should-create-a-youtube... tl;dr - I think that youtube red model would work really well for this.
the-dude 11y ago
Blendle does this. Blendle.com

hammock 11y ago

>Do you believe there is space (as in: market space) for user controlled advertising? Aka permission-based marketing. Most common examples being email and SMS subscriptions. Most studies of marketers actually conclude that email marketing is their most effective tactic. Don't overthink it.

BenoitP 11y ago
That could be a quite convincing argument to present to advertisers. Honestly grabbed attention would transform better.
- jcrawfordor 11y ago
  I feel like there's a fine line there that a lot of providers don't get. I am the type of person who reads every single email in my inbox, and I also don't mind subscribing for updates on things.... when those make sense. A service that honestly emails me from time to time when they release new versions or add new features is valuable to me and will keep getting its emails delivered to my inbox, and probably see a high clickthrough rate. A service that, like most, feels the need to email me at least weekly with pointless articles? No.

mirimir 11y ago

I don't want to be distracted by ads. And I don't want to be tracked. I would be happy to pay forgone ad income, at the going rate, which I understand to be on the order of $0.001 to $0.01 per view. But I would want that to be largely automatic, with just a quote and opportunity to accept.

lotsoflumens 11y ago

Yes, I think that this will be the only acceptable model, ultimately. Advertisers will pay users directly - through some kind of micro-payment process. Users will choose which sites they use to view the ads and obtain their revenue through. Websites will compete for users by providing services or content, that users may decide to pay for from the revenue they receive from advertisers. The advertising abuses and the tracking will stop when users reward only the advertisers and websites that behave ethically. The above is a simplification of course, there's a long way to go before it happens, but I think the advertising world will grudgingly accept it eventually.