I've never used Uber in Taipei (I'd rather use the amazing Ubike bicycle rental system). But the friends who do, mostly see it as a luxury service. Especially

I've never used Uber in Taipei (I'd rather use the amazing Ubike bicycle rental system). But the friends who do, mostly see it as a luxury service. Especially when they want to send a home safely after a night out "take an Uber" they'll say. It's the premium feel, vs a chatty taxi driver asking you about how much rent you pay.