2 ms·
I know a few people on the management team. It's basically a sinking ship with no one trying anymore. They'd do better spinning the brand into it's own entity
by gogopuppygogo 11y ago
I know a few people on the management team. It's basically a sinking ship with no one trying anymore. They'd do better spinning the brand into it's own entity under a licensing agreement with a competent ecommerce company like Newegg. In fact that should probably be their strategy if they want to survive. One entity for the real estate, one for the brick and mortar then another for online commerce. Then have Newegg acquire the majority share of their ecommerce business and rebrand as Sears. It'd be like lightning growth hit them since the Newegg guys know what they are doing in online commerce.
But that'd never happen.