Twitter struggles because of the sharp divide in its 2 types of users: those with high ratio of people following them vs. those they follow (read influencers/ce

Twitter struggles because of the sharp divide in its 2 types of users: those with high ratio of people following them vs. those they follow (read influencers/celebs), and everyone else. For the first group, the creation function is phenomenal, interactive/engaging and not suffering the signal to noise problem. For everyone else, they struggle with a)consumption only (that's me), b) bad signal to noise rate (follow too many), or low engagement/interactivity (not enough follow them). So to truly make the platform work for you, it is a longer cultivation to become somewhat of an influencer. By definition this cannot be a mass market appeal in terms of all users fully realizing the platform's potential. Instagram has a similar structure but has overcome these problems with simplifying the media/content type into pictures and limiting links. This makes the signal to noise ratio better, and allows for the creation function of non-influencers to go farther. This is why I agree Twitter should embrace being smaller, and focus its efforts into helping the 2 user types in parallel, and also help users cross from being consumers to influencers more. They can take cues from YouTube in all of their creator programs and rev sharing to work on that part of it.