I think one of the core aspects that attracts people to social media is feeling like they are in the loop. Twitter is very good at creating that feeling by enco

I think one of the core aspects that attracts people to social media is feeling like they are in the loop. Twitter is very good at creating that feeling by encouraging its users to send lots of short messages containing real time information. But the problem is exactly this: There is way too much noise. The users receive all of these messages that make it seem like they are wired in, but in reality they are bombarded with lots of vacuous nonsense. It's similar to reading celebrity news: It may seem like you are getting important information, but in reality none of it actually matters.