Great, great comment, thanks so much for all the info. I'm well aware that press releases aren't a "fire and forget" kind of thing (though that would be really

Great, great comment, thanks so much for all the info. I'm well aware that press releases aren't a "fire and forget" kind of thing (though that would be really nice). I find that it helps to have one ready when doing direct outreach, though, as you say. Unfortunately I'm not well tied in with the industry, so it would be great if the distribution could do some of the heavy lifting vs. the direct outreach. HARO looks AWESOME - PRNewswire looked like it had something similar, but I think they wanted a massive amount of money by startup standards to take part in it. A bunch of other good ideas too, thanks again. I'll check out marketwire. I couldn't find pricing on their site, but if it's not too bad, I'll try them out.