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Sears has good automotive repair services, decent large appliances, and a competent line of tools and car parts. Their other consumer goods such as clothing, s
by blisterpeanuts 11y ago
Sears has good automotive repair services, decent large appliances, and a competent line of tools and car parts.
Their other consumer goods such as clothing, sporting goods, shoes, and electronics seem somehow lacking. There is a disconnect somewhere. Once, while I was browsing at the local Sears, an employee sourly commented, "We sell fishing rods but no hooks."
The prices are high compared to the other big box retailers, let alone Amazon. Their website lacks the rich shopping experience of Amazon. Speaking of hooks, there is nothing to draw customers into the store, no focus, no reason to go in and browse. It's a dull, utilitarian experience.
Sears is big, has excellent brand recognition, and still occupies a lot of prime commercial real estate. What they seem to be lacking is a refreshed product line, cutthroat pricing, and the brilliant marketing and advertising that is needed to draw in business.
- taloft 11y agoThe reason I go into Sears is they have the most open parking spots at the mall. Everywhere else is packed.
- Animats 11y agoYes. That led to one of the more pathetic ads in the history of retail - "There's always parking at Sears".[1] [1] https://www.youtube.com/watch?v=xLmu98-wkmk https://www.youtube.com/watch?v=xLmu98-wkmk