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This kind of implies that to design a viral product, you need to identify the transmission vector. Every class of meme has a substrate. Genes have DNA, lolcat
by twelvethirteen 17y ago
This kind of implies that to design a viral product, you need to identify the transmission vector. Every class of meme has a substrate. Genes have DNA, lolcats have images, viral videos have youtube, bit.ly has twitter.
- herdrick 17y agoWhat he's saying is that lolcat images and videos aren't viral. Looking at them doesn't help to spread them.
- ZeroGravitas 17y agoI think he's saying that talking about a great lolcat you saw isn't viral. Reposting them or sending a link is. I spread viruses because the virus makes me cough or sneeze. I spread jokes and urban myths because they make me repeat them to others. Online these are generally called memes or viral. It gets confusing because he's not talking about funny videos, he's talking about a business plan. If your business was putting funny images of cats in front of as many people as possible for free then job done. If it's getting people to use a service or visit a site then you need to make sure that usage of your service is the thing that's passed on virally, not the content.