That is sort of the joke. Eco's journalistic pieces are quite short and he tends to take an everyday thing and run with it making its absurdity show up more wi

That is sort of the joke. Eco's journalistic pieces are quite short and he tends to take an everyday thing and run with it making its absurdity show up more with each paragraph. There are collections in English of the newspaper articles available. Each piece can be quite entertaining but the books of collected articles were not intended to be read from beginning to end.