At the end of the day it's all farming. Granted one region can have more consistent rainfall and temperature but there is still a pretty wide variance. Even in

At the end of the day it's all farming. Granted one region can have more consistent rainfall and temperature but there is still a pretty wide variance. Even in the same area one winemaker may be more talented and know when to pick, etc. I think certain areas are very overhyped and thus receive a price premium. I tend to enjoy the general flavor of Paso Robles more than Napa for instance even though the 2nd is usually much more expensive. At the end of the day making wine is still very high touch and manual and I am happy to support the industry. I do miss the days not so long ago when wine tasting was at most $10. Last weekend I went to a place in Napa where it was $40 and they only had one wine to taste! O.o