I agree with the jist of this article. And Apple's strong point IMO has always been their IJFW technology (it just fing works), which seems to elude so many ot

I agree with the jist of this article. And Apple's strong point IMO has always been their IJFW technology (it just fing works), which seems to elude so many others who cram in 10,000 features and wonder why nobody uses their product which takes a Ph.D in computer science to decipher (especially open source projects in many cases steps off soapbox). The problem is, I actually think Apple is starting to abandon this approach for a more of a corporate driven 'I want you to lock you into this' model, which will NOT work. The whole Flash debacle is the prime example of this IMO: if I want to use a Flash application on a webpage, and I'm the average user who doesn't even know* what Flash is, it better just f*ing work. Otherwise this product will be going back to the store, and I as Joe Public average computer-illiterate internet user will be on to something else. End of story.