This article is a great example of why a company describing itself as a family should be a red flag. It usually means they're trying to exploit vulnerabilities

This article is a great example of why a company describing itself as a family should be a red flag. It usually means they're trying to exploit vulnerabilities in human social instincts in the same way that cults do; abuse is easiest and most effective when the targets are socialised to think of it as the norm to the extent that they start making excuses for it.