In the original context the quote was fine. > NP: Do you advise startups on domain name acquisitions? If so, can you share some of your common recommendations?

In the original context the quote was fine. > NP: Do you advise startups on domain name acquisitions? If so, can you share some of your common recommendations? > Jason: I do this often, and the conversation is usually “fake it until you make it.” So, there is no problem being TeslaMotors.com forever. Obviously the car and people who make the car are the most important aspect of the success of that company. > However, if the person with Tesla.com decides they want to buy a nice condo or house, sure, it’s a great idea to spend $500k or $1m buying that name. If the person with Tesla.com waits too long, they miss the opportunity to take 10% of the purchase price in stock (or some kicker like that). They also risk pissing off the management team at a startup, who will eventually realize, “well, our cars are the best in the world and this domain name is not essential.”