> For example, distributed freely by fee-supported professional organizations or else by the author him/her-self as a tool for self-promotion/brand building Co

> For example, distributed freely by fee-supported professional organizations or else by the author him/her-self as a tool for self-promotion/brand building Content made to promote something, isn't that an ads? Sure that could happen but hell nothing stop ads from being more high quality right now. I much prefer to watch content that's primary goal is to entertain, teach, etc... and not to sell you stuff. > I don't see any reason why high-quality content can't survive on non-ad revenue, given that there are plenty of counter-examples. Well nothing stop them to exist right now. The reverse is false though, content funded by ads currently only exist based on that good ad targeting. Personally I seriously hope Google push more Youtube Red and Google Contributor. Ad work for people that can't pay for it (or don't want to), we only need something for people that doesn't want ads but can pay instead.